For home based businesses it is very difficult and even futile to maintain constant advertising throughout the year as the budget they have in mind is not enough to meet this standard.
So it is better to start advertising a little before your high sales season. This will help you get public attention right before you set out for sales.
It is also favorable if you advertise around events and festivals like Christmas and black Friday.
But that too depends entirely on the product you sell.
The advertisements you make and the brochures that you get published should be well-designed.
The color scheme, the catchy tag lines, and the imagery may sound insignificant to you but believe me, it has a great effect on the customer. So put in a lot of effort and hire people if required for proper execution of this task.
Use Your Resources Well
Use all your resources in the best possible manner. Try to seek aid from google ads and Bing advertisements which may help you showing higher in the search results or so.
Show up in the right places for advertising and employ the best means and you’d end up conducting a very functional advertising campaign even in a narrow budget!